Bartholomew County Hospital

Group 3: Chen Alcasid, Ralph Manaois, Dra. Jeanie Himagan July 7, 2012 WRITTEN ANALYSIS OF BARTHOLOMEW COUNTY HOSPITAL aftermath: What name and visual identity is most appropriate for Bartholomew County hospital considering the changes to be undertaken in the new corporate identity and dislodge of the company? Areas of Consideration: 1. Background and Environment a. BCH is located in Columbus, atomic number 49 (a city that prided itself on its architectural achievements) b. The General Public doesnt always perceive BCHs identity as a premier wellness care supplier. b. Hospitals were having to think of themselves as multi-service health care providers. c. Competition among health care providers was intense. d. Technological advances to a fault contributed to the growth in health care spending. 2. Location and profit Area Population a. BCH located in Columbus Indiana with a population of 31,000 and is not far from Indianapolis (46 miles away), Cincinnati, Ohio (94 miles away), and Louisville, Kentucky (68 miles away). b. By 1990, BCH was a private hospital with relegateial county support with 100,000 patients (60,000 of whom were outpatients). c.

BCH treated populate from outside Bartholomew County and was designated a rural referral center by Medicare. (32% of BCHs inpatients were residents of other counties) 3. Strategic Planning the Master Plan a. BCH mission was open up: to serve the health care needs of the people of southeasterly Indiana as a referral center providing leadership in cost-effective quality health and hospital services. b. BCH is to lurch itself as a major, multiservice health care provider which would involve the development of an active marketing campaign and presenting a integrated image to attract physicians and consumers. c. New Name & Identity changing the name and identity was to become a central part of the repositioning and one that eventually be... If you want to get a full essay, order it on our website: Orderessay

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