Beverage

June 2009 Store-Bought Non-Alcoholic drinkings in India Consumer Consumption Behavior and Preferences Select Excerpts rigorously Private and Confidential Report Contents Page No. stick with Background and Objectives Survey Methodology Executive Summary Overall Consumption Patterns carbonate Drinks: Consumption Behavior and Preferences Fruit Drinks and Juices: Consumption Behavior and Preferences button and Sports Drinks: Consumption Behavior and Preferences Appendix 3 8 11 13 17 26 35 44 Survey Background and Objectives (cont.) Beverage Market Overview In 2006, food and beverages(A) together represented $232 B in retail sales or 74% of the ingrained Indian retail market (1) The non-alcoholic beverage market moreover is much smaller, in particular store-bought non-alcoholic beverages Approximately long hundred billion liters of non-alcoholic beverages are consumed by Indians every year, but merely 5% represent store-bought packaged beverages(2) There is a large untapped market opportunity for store-bought nonalcoholic beverages, particularly in the carbonated drinks and juice or juicebased categories (estimated to be currently worth $1.5 Billion and $.

25 billion respectively)(3) Non-Alcoholic Beverage Market(2) (in liters) factory-made beverages 5% 120 B Liters (2009) Growth Drivers Growth in the non-alcoholic beverage market in India is driven primarily by the following factors: Rapid economic adoptth leading to an join on in disposable income A large and growing tally of Indians under the age of 35 which represents the largest consumer group for non-alcoholic beverages. In India, dickens thirds of the population is below the age of 35(1). This segment is expected to grow by over 100 million between 2006 and 2010 base of operations development for distribution and penetration of retail especially in rural regions Increasingly westernized dietary preferences Note (A) Non-alcoholic beverages (carbonated drinks, fruit drinks and brawn drinks) in terms of... If you want to get a estimable essay, order it on our website: Orderessay

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