Industry Analysis of Porter Model

OBJECTIVE OF THE PROJECT MAJOR OBJECTIVE: -To analyses the project whether it is possible to do or not. And it can be sub-divided to: To review the mineral wet industry. To facilitate potential entrepreneurs in project identification for investment. To theater of operations covers various aspects of project concept Technical, Marketing and Financial aspects. precept AND SCOPE Till some three years ago, the value of the nonionic bottled body of irrigate market in India was pegged around Rs 150 crore. Today, it has gone(p) up to Rs 500 crore. The people of India were not aw atomic number 18 close the water borne diseases and now people are aware and are more conscious. In India, the per capita bottled water consumption is still quite an low - less than five liters a year as compared to the global average of 24 liters. However, the total annual bottled water consumption has risen rapidly in re cent multiplication - it has tripled between 1999 and 2004 - from about 1.5 billion liters to five billion liters. The bottled water industry in India is estimated at about Rs 1,000 crore and is growing at 40 per cent. By 2010, it will reach Rs 4,000 - 5,000 crore with 33 per cent market for natural mineral water. The change is very very much evident.

Once a product found mainly at railways stations, mineral water forthwith occupies a place on the shelf in most superstores, grocers and even paanwalas. From a clean 60 towns in the year 1997, it is predicted that mineral water is today available in more than 1000 towns and cities across India. With a compounded annual growth rate of close to 30% over the last decade, the mineral water market has witnessed a large growth in terms of volumes. Hence the chain of mineral water industry is rising. INTRODUCTION The Company in this root word shall be manufacturing mineral water and as well as selling it through retail outlets The company is named REFRESH body of water. Where Purity is Health... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .