Mcdonald's Case Study

The McDonalds Beef Fries Controversy In May 2001, a class work lawsuit was filed against the worlds largest fast-food chain McDonalds, in Seattle, US. The lawsuit assert that the comp all had, for over a decade, duped vegetarian customers into eating French french-fried potatoes that contained cry extracts. The lawsuit followed a spate of media reports detailing how the French fries served at McDonalds were falsely promoted as being 100% vegetarian. Although McDonalds ab initio declined to comment on the issue, the company issued a conditional apology, admitting to using beef flavoring in the fries. The furore over the matter seemed to be settling down, when to McDonalds horror, some of its restaurants in India were vandalized. Activists of Hindu fundamentalist groups - the Shiv Sena, the Vishwa Hindu Parishad (VHP) and the Bajrang Dal, staged a demonstration in front of the McDonalds doubtfulness office in Delhi protesting the alleged use of beef flavouring. They submitted a memorandum to the Prime Minister, demanding the closure of all McDonalds outlets in the country. Activists overly staged protests in front of McDonalds restaurants in south Mumbai and Thane. Mobs despoil the outlet at Thane, broke the glass panes and smeared the McDonalds mascot Ronald with cow dung.

to the highest degree 30 people were arrested and later let off on bail. Company officials estimated the loss to the outlet at Rs 2 million. Officials at McDonalds India quickly announced that the vegetarian products served in India did not have any non-vegetarian content. However, despite this reassurance, the anti-McDonalds wave refused to die down. Meanwhile, more cases were being filed against McDonalds - this date in California, US and Canada. It seemed certain that the company would have to musical scale out millions of dollars to settle the class action lawsuit representing the 1 million US based Hindus and 15 million new(prenominal) vegetarians... |... If you want to get a full essay, order it on our website: Orderessay

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