) political ecological/environmental issues menstruation legislation home market future legislation international legislation regulatory bodies and processes regime policies government term and change trading policies funding, grants and initiatives home market lobbying/ wedge groups international pressure groups wars and conflicts economic home sparing situation home economy trends overseas economies and trends general taxation issues taxation specific to proceeds/services seasonality/weather issues market and trade cycles specific industry factors market routes and distribution trends customer/end-user drivers interest and exchange rates international trade/monetary issues social lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying entryway and trends ethnic/religious factors advertising and publicity ethical issuestechnological competing technology development investigate funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity schooling and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual proportion issues global communications more on the difference and family between PEST and hit the books PEST is useful before plodding - not generally vice-versa - PEST definitely helps to identify SWOT factors. There is overlap between PEST and SWOT, in that equal factors would appear in each. That said, PEST and SWOT are for certain two different perspectives: PEST assesses a market, including competitors, from... If you want to prevail a full essay, order it on our website: Orderessay
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