Strategic Audit

73102_Norton_CH01-07 9/18/02 12:44 PM sc eitherywag 1 CHAPTER 1 take in Strategic Audit I f you forefathert make love where youve been, so its hard to figure out where you are. If you dont know where you are, how can you decide where you want to go? If you dont know where youre going, any drive focal point impart get you there. There is great value in reviewing the road your organization has traveled to get it to the place it is today. An understanding of its historic functional emphasis (i.e., marketing, sales, production, finance, or research) helps paint a aspect of the expertise resident in its people and systems. An organization achieves high levels of success more quickly if it focuses on building on its strengths. A clear picture of how your organizations resources attain been allocated over the years enables you to see where assets (people, capital, facilities, and equipment) have been deployed. By reviewing the returns associated with these investments, you entrust be able to make financial decisions with inherently more confidence and a higher expectation of superior results. Accordingly, the cognitive operation of identifying where youve been is both a qualitative and quantitative process. The strategic audited account encompasses both of these aspects and will assist you in reviewing your organizations past performance.

This multistage process results in a strong conceptual understanding of 1 73102_Norton_CH01-07 9/18/02 12:44 PM Page 2 2 CONDUCT STRATEGIC AUDIT the strategic building blocks at your organisation and is the first step toward setting sound business goals and increase your organizations strategic value in the future. It is grievous to remember that it is impossible for the organizations leader to know all aspects of the organization as well as those who pot with them on a daily basis. Accordingly, the most effective way to utilize the material presented in this and the following chapters is to involve all key members of the management team. An... If you want to get a well(p) essay, order it on our website: Orderessay

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