Truearth Case

Executive Summary TruEarth is faced with a dilemma on whether or not to launch the new whole cereal grass pizza pie intersection. This case has analyzed the merchandise survey data and provided full moon alternative solutions. The calculated communicate sell market of $21 to 30 million dollars will meet the business requirements to hold with this project. The marketing plan is to focus on two let out consumer groups: existing TruEarth customers and new health conscious group that whitethorn or may not be existing pizza eaters. From this strategy, it is expected to meet on the higher end of the projected retail market. A side benefit is the added penetration of TruEarth crack name to the overall consumer market, which may benefit the whole mite pasta product. Problem Statement TruEarth is a company that supplies gourmet repast products to grocery stores with strong emphasis in high musical note ingredients, freshness, and healthy selections. The core competency of TruEarth is the use of whole grain ingredients to make home meal replacement products. TruEarth main product run composes of fresh pasta and sauce. Since product inception in third quarter of 2006, it has been greatly benefited from the higher than expected retail sales and profit margins.

The mastery of this product was short lived as competitors threatened with similar product type and aggressive marketing strategies. In order for TruEarth to remain in the lead in this market, they have been investigating in a product line extension with whole grain pizza. The product development growth is at or near completion; the dilemma for TruEarth is to line up whether to launch the whole grain pizza product to the market. The success of the whole grain pizza will rest on the ability to calculate the risk to the following key points: crossroad acceptance Market segmentation, positioning, and branding Product volume Situational Analysis The overall trend in the consumer fare industry in United States has shifted greatly,... If you want to get a full essay, order it on our website: Orderessay

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