Zara Case

CCHBC Eurasia smart set description In this case we have chosen Coca-Cola corporation - the largest beverage producer and distributor in Russia- for e-commerce analysis because directly the company is rapidly developing towards selling its increase use e-commerce. First of all, to get a clear picture of the company weve selected to analize, lets refer to its history and description. CCHBCs channel consists of producing, selling and distributing non-alcoholic beverages. In 2006, it sold over 1.7 billion unit of measurement cases, generating net sales revenue of €5.6 billion. The companys product portfolio consists of 147 carbonated soft drinks, or CSDs and 461 non-carbonated soft drinks, or non-CSDs across the water, juice and juice drinks, energy drinks, sports drinks, and ready-to-drink iced tea and coffee categories. In 2006, CSDs accounted for 67% and non-CSDs accounted for 33% of our sales volume. CCHBC offers its products in a vagabond of package sizes as it strives to achieve profitable volume return across different retail channels and consumption occasions.

Coca-Cola Hellenic operates in three business segments, each comprised of countries with similar levels of eceonomic offset prospects: Established Countries: Italy (northern and central), Greece, the Republic of Ireland, Northern Ireland, Austria, Switzerland and Cyprus. Developing Countries: Poland, Hungary, the Czech Republic, the Slovak Republic, Croatia, Lithuania, Estonia, Latvia and Slovenia. emerging Countries: Nigeria, Russia, Romania, Bulgaria, Ukraine, Serbia, Montenegro, Bosnia and Herzegovina, FYROM, Belarus, Armenia and Moldova. ?By uniting Availability, Affordability, Acceptability and Activation, essential elements in creating a world-class selling organisation, Coca-Cola Hellenic is well positioned to maintain immutable and growing demand in its markets. ? Availability - Coca-Cola Hellenic reaches come on to consumers by placing its full range of products not just within... If you wishing to get a full essay, order it on our website: Orderessay

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