Public Relations

: Organization-public dealinghipsIntroductionAn system has both internal stakeholders and external stakeholders . Inasmuch as the organization s survival depends on consumer perceptions and these consumer perceptions are influenced almostly by the media , cardinal of the most important external stakeholders for the organization are its consumers and the media . hence it is important for an organization to maintain good dealing with the consumers and the media . In this respect , the area of public relations is the area of perplexity . An organization must be equal to(p) to communicate nearly with the come onside environment in to conduct public relations boffoly . This is particularly true when it comes to crisis guidance . A echt life example is the crisis management strategies undertaken by Johnson and Johnson during the Tylenol crisis in 1982 . By managing relations well with the public , the comp either was able to defuse a crisis situation which put the very being of the telephoner in question (cited in Devlin , 2004 . The case reputation of the Tylenol crisis serves to illustrate the importance of well-managed communications strategies when it comes to managing public relations in a crisis situationThe crisisAt the time the crisis erupted , Tylenol was the most successful production of Johnson and Johnson . The leader in the painkiller market , it was lend 33 of the year-to-year profit growth of the phoner (cited in Watson , 2006 . During the determine of 1982 , some un humpn party removed a rate of Tylenol packages from store-shelves in the Chicago area opened those packages , took out the extra-strength capsules , replaced them with cyanide laced capsules and was able to replace those packages on the shelves without any apparent signs of tampering .

As a outcome of the cyanide in the capsules , seven people died horribly and overnight the most trusted product in the industry became the most feared product in the industry (cited in Swit , 1982Crisis communication strategiesThe Tylenol crisis was the result of an act of terrorism because the contamination resulted from the action of a tercetly party which was intent on destroying the impeccable reputation of the company (cited in Comfort , 2001 . However the public did not know that . Therefore the management at Johnson and Johnson had to manage public relations during the crisis in such a way as to point to its customers and the general media that it had been victimized by a malicious third party . In this respect , the management was in a rather disadvantageous position at the outset because at the time the seven people died as result of devour the cyanide laced capsules , the public relations department at Johnson and Johnson knew nothing about it . It was only when a Chicago parole reporter called the company that the management came to know about the crisis (cited in Swit , 1982 . Therefore the damage had already been done when the crisis came to its attention . The Johnson and Johnson management immediately clarified to its public relations department that the company had to save the consumers first and the product second...If you want to get a full essay, order it on our website: Orderessay

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