Sales And Marketing

Running head : SALES AND MARKETINGAbstractThe is aimed at discussing Vonage through with(predicate) the prism of its translational put to work . In to have clear ships c whollyer-out s transformational get wind , the comp whatsoever(prenominal) s account statement , opportunities and finds of transformation , and the play along s website analysis lead be performed .Sales and tradeingVonage and transformational processTransforming is the process of aligning people , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a good technology or technological process into the market frequently serves the most efficient path port for expanding business , making it stable , constantly developing and profitableVonage is the bright example of how brand-new technologies gouge shape the business its short and prominent invoice displays the transformational means , which can also be used by other companies in their striving for market success . Vonage was started in 2001 (Vonage , 2007 ) Being initially based in Edison , N .J , the familiarity s vigilance has been capable of transforming its management and technological advancement to the purpose of contain 55 of the mobile and communication technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to offer a revolutionary product to the customer , the company managed to utilize this familiarity for the benefit of its culture moreover , utilizing this knowledge in proper manner meant performing and monitoring the transformation process through the complex set of measures , among which deep trade and customer response research has played primary subroutine The company has been able to shift the emphasis from handed-down call back communication methods towards the use of new advanced VoIP technology transforming it agree to the customer needs and the need of the market has allowed the company to be transformed from a small entity into a large technological institution employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has involved not only transformation of traditional managerial aspects it has integrated product transformation with the expanding upon and development of the Vonage company structure . The traditional appearance of transformation has hence been adjusted to the contemporary market conditions : larger profits unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and risksSpeaking about the risks , any transformational process bears opportunities almost equal to risks , especially for the technologically advanced company as Vonage . Evidently , the major opportunity brought to the company as a result of continuous transformation , is conquering additional market share . By changing the way people communicate , along with providing the customers with the unique and simple technology there are vast opportunities that Vonage pull up stakes move off the beaten track(predicate) ahead its competitors . In addition , with Verizon being the major company s competitor , one should admit that Vonage marketing strategy is importantly different , being concentrated on maintaining equal direct of customer service , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork inside or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and strategy is veritable with the idea that each business or private entity possessing and will use it in its daily activity . However , with the active voice development of these technologies , there are risks to be faced by the company , which whitethorn slow down the process of transformationFirst of all , lack of personal education in the area of technological advancement may keep numerous customers from using Vonage products Vonage management admits the possibility that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can only be minimized trough the detailed clarification of the benefits customers will experience when using Vonage products . Second , regulatory conditions interpret another risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom services with the invention and capital punishment of new communication devices is aligned with the risk of the marketing expansion rates being restrained and slowed down .

`At this oneness , the industry should be reaffirmed as an interstate service receivable to its mobility characteristics to fit the existing legal structure (Kukec 2007 , A4 ) The convergence of tuner technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market niche , creating its own website is a packagingal material instrument and the means of delivering product and service schooling to its potential and existing customers The complexity of the website , the level of its interactivity and the convenient form of delivering information to website users ultimately determine its effectivenessVonage possesses a well developed website it is patently aimed at helping new users to hold initial boilersuit impression about the company and its products , as well as the latest offers and discounts . The website is designed in the way to allow buyers and resellers change state familiar with the information concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous price offerings . However , as long as the customer uses Vonage website information looking for specific product or service , there is serious risk that he (she ) may be lost in the amount of information offered at Vonage website (Vonage , 2007With the initial stress made on products and services , the company s history and other related sections are less forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s stability and exacting reputation . However , in to become familiar with the company s information , the new user will spend some time accessing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it integral with the effective promotion of the Vonage products and services through its website (Vonage , 2007ReferencesKennedy , L (2004 . Wandering along the highroad to competition and convergence - thechanging CMPS roadmap . Federal Communications Law journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are very PC earnings phone service appeals to a growingnumber of customers . Daily Herald , February 22 , A4Lookabaugh , T (2006 . A model of emergency service of VoIP through certification andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal transition . Business Communication Review , 35 , 92-94Vonage website (2007 . Retrieved on September 13 , 2007 from HYPERLINK http / vane .vonage .com http /www .vonage .com PAGEPAGE 6 ...If you want to get a full essay, cabaret it on our website: Orderessay

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