Levels of Planning.

southwestern United States Airlines began operating in 1971 with totally quaternion planes and serving ternion cities. Now they have over 2100 flights per day, die hard over 44 trillion passengers a year, and atomic estimate 18 the fifth largest airline alliance in the States ( southwestern Airlines, 2004). In their 33 years of furrow they have been awarded legion(predicate) awards for the best airline in the business, and are currently the highest realise showing company in the constancy (Stanley, 2003). Much of Southwest Airlines success is due to their organizational strategical planning. In this base we will analyze the SWOTT digest (strength, weaknesses, opportunities, threats, and trends) (Bateman and Snell, 2003) factors that knead the organizational strategic planning process at Southwest Airline, which has helped them grow and start the most profitable airline in America (Barrett, 2004). Our analysis will include marketing strategies, no first separate serv ices, their employee incentive program, losses in their market, and E-business at Southwest Airlines. specialty Due to Southwests strong strategic planning team, they are the totally major airline to make a profit during this years mo quarter (Torbenson, 2004). This is partly due to a contract signal between Southwest and their render distributor. Southwest was able to wedge back (buy give notice in advance at a set price) more than 80 percent of their jet fuel requirements (Southwest Airlines, 2004).

Although it cost upfront money to hedge, they were able to reduce their fuel be by $171 million in 2003 and $63 million in first quarter 2004, and their hedging program is in men tal picture for 2005 (Barrett, 2004). Anothe! r strength in Southwests strategic planning, which reduces costs and saves money, is the installation of immingle winglets to their 737-700 aircraft. This will result in a three to four percent annual drop-off in fuel employ per aircraft (Barrett, 2004). Although that does not sound... If you want to set down a full essay, recount it on our website: OrderEssay.net

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