Marketing

selling Julianne Loveless University of Phoenix Facilitator: Robin Reis November 9, 2009 market. What is selling? Is merchandising a necessity process for an brass section? What is the importance of trade to an organizations success? The author will controvert and analyze these questions in the following paper. What is selling? Several running(a) definitions of marketing ar present in todays business culture. The American Marketing Association (AMA) defines it as an organisational function and a set of processes for creating, communicating and delivering value to customers and for man aging customer relationships in ship canal that eudaimonia the organization and its send holders. (Carpenter, 2004, p. 84). Yvonne Carter defines marketing as follows.

Marketing is all approximately establishing your authentication and promoting your business proposition to the market(s) you consume identified as large-minded you the best financial reach or lifestyle that you desire. It is about how you will deliver on meeting the demands of your clients and prospective clients, and getting the right message(s) consistently crossways to your targeted auditory sense. (Carter, 2004, p. 17). Based on the above definitions one could conclude that marketing it the process an organ ization uses to satisfy the needs of its tar! get audience (customers) and financially benefit the organization and its stakeholders. In many organizations marketing is an after thought. Marketing is not seen as something that needs to be picturened. But marketing is an important process within an organization. A marketing plan is a roadmap. If an organization doesnt have it off where its button how will the organization know when it gets there? A useful marketing plan has...If you want to get a in force(p) essay, order it on our website: OrderEssay.net

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