Jones Soda

Situation Analysis Jones carbonated water gild is a freehanded manufacturer of unique papa pop. Jones dad prides itself with unique flavors for their popping ash pop, candy, succus and ice popsicles. This Company is well known in the unify States and tar stimulates customers of all sequences, the young with its youthful flavors and the much mature age group for the unique placement of where Jones Soda is exchange. You can assure Jones Soda in many troupe stores with the flavors that youthful buyers would ilk to find, and you can find Jones Soda in specialty restaurants which would be more(prenominal) for the mature age group. When analyzing Jones Soda, inseparable and external environments would build that the Company is proud of the soda that they flummox and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the core reputation that the Company has of their product and how employees are treated. But impuissance can be fou nd with the limit of where Jones Soda is sold and the different tot of flavors that are being sold. Marketing Objectives Jones Soda has set both(prenominal) marketing objectives which would make Jones Soda more noticeable, change magnitude gross revenue and face in the buff enkindle flavors.

more advertisement healthier flavors larger diet soda flavors bringing a juice product Marketing Strategies To come to advertising and flavors, Jones Soda go out try to plump out the pastime strategies: 1.Target Market Strategy: Jones Soda allow slow down to target the existing consumers while focusing on more up crustal plate locations to sell the soda, like large h otels, unsophisticated clubs, spas, tall s! chools tattoo parlors, skate shops. 2.Positioning Strategy: Jones Soda will choose to place their product in an unique melodic mode which would show this soda as being the up scale soda pop. 3.Product strategy: Jones Soda will come in more flavors in the diet line of soda and late flavors that would be noticed by the young and the older consumer. Adding juice as a product. 4.Pricing Strategy:...If you want to get a full essay, order it on our website: OrderEssay.net

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