3 Who are the most affected?4 COMUNICATION OBJECTIVES5 schema5 DEMOGRAPHIC5 GEOGRAPHICS6 BEHAVOURISTICS6 PHYSCOGRAPHICS7 PEN PROFILE8 Creative system8 What is our main message?8 What is the Copy Platform?8 SINGLE object PROPOSITION9 Creative Approaches9 WEB SITE:11 RECOMMENDED CAMPAIGN15 TIMINGS & BUDGETS25 enthrall see attached breakdown spreadsheet on next scallywag :Pre & Post Campaign exam25 Pre & Post Campaign Testing26 CONCLUSION26 Executive Summary Horizon Creative Media (HCM) has acknowledged that a more interactive innovative approach is needed to harness the high levels of teenage pregnancies within the UK. HCM has identified that to maintain a grip on the problem we have to be as innovative as the youths themselves who live in an age of hurried changing technologies than ever known to man. Our research has noted sooner clearly that traditional media options such as Television are failing to reach its expected target audience and and so a need to venture into New media sources. The primary objectives of this campaign... If you wish to get a full essay, order it on our website: Orderessay
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