Victoria Beer Marketing

Internal analysis Resources capabilities Financial resources: Fosters announced annual results which ended on June 30, 2009. The net sales revenue increases by 2.7% to $4.5 billion. Net profit increases by 4.0% to $741.5m and earnings per voice increases by 4.6% to 38.5 cents. Overview the financial highlights, it can be seen that the net profit by and by tax change magnitude from about $540m to $741.5m, earnings per share increased from about 27 cents to 38.5 cents and dividends per share in like manner improved from 20 cents to 27.25 cents between 2006 and 2009. Strength: the tendency of net profit, earnings per share and dividends per share are increasing. It can bee seem that the company has to a greater extent revenue to develop and research the new brand or new product and put more in promoting. weakness: Fosters multitude has a large repress of brands, then the investment or the revenue will divined similarly many parts to alimentation every brand. But not the every brand has the good performance. References: Fosters assembly (http://en.wikipedia.org/wiki/Foster%27s_Group) Fosters business review 2009 report card (http://fostersgroup.com/investors/2009_results_and_reports.

htm) Human resources: Fosters is committed to creating an inspiring piece of work which attracts and retains highly skilled people. The fosters workforce comes from diametrical backgrounds, experiences and personal circumstances. And the total employees of fosters group is 7,000, its include the 5,330 in Australia, Asia and Pacific, 1,480 employees in Americas and 190 people in Europe, Middle East and Africa. Strength: 7,000 employees are a coarse number for a company, then fosters group has enough human resources to keep their company going; also can built some new department to support the new products or items. Whats more, the creating inspiring workplace to name and place high value in employee diversity, equal probability and... If you want to get a full essay, order it on our website: Orderessay

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