Ssm Aftershave

MBA - Marketing Management Lecturer: Peter Butters

After dress Ltd.: Bringing a new brand to the UK aftershave market

By: KATERINA CERNOVSKA MBA 2008/2009 east southeast Milan Matriculation number 802786

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Word count: 3356

Table of contents

decision maker Summary..................................................................................................................................2 Target marketing strategy development..................................................................................................2 Segmentation & targeting....................................................................................................................2 Product vivification cycle for After do in Ltd. product.................................................................................... 4 After Shave’s marketing mix.................................................................................................................4 Critical success factors.............................................................................................................................4 Positioning & customer’s perception................................................................................................... 5 Sales potential & profitably.......



...........................................................................................................5 Budget distribution..............................................................................................................................6 Timing...................................................................................................................................................6 communion coverage....................................................................................................................7 Pricing strategy justification with regard to the positioning strategy......................................................8...If you essential to get a full essay, order it on our website: Orderessay



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