Tata Nano

Singapore Informatics & Business Management Education Ltd.





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MARKETING

The gentlemans gentlemans Cheapest Car Tata Nano

medical prognosis Name: LE TRAN DANG NGOC

NCC Candidate Number:

Examination Cycle: March 2010

TABBLE OF CONTENTS

component part 1: ECONOMY PRICING STRATEGY OF TATA NANO3

Introduction4

The pricing system and why it is chosen4

Positives of economy system6

Negatives of economy dodging7

SECTION 2: PRICING STRATEGY OF THE NANO IN atomic number 638

Introduction9

Why Tata should choose the acumen strategy9

Advantages of penetration strategy10

The pricing strategy matrix12

Where Tata should use this strategy in Europe13

SECTION 3: DRAWBACKS AND REPERCUSSIONS OF

CHARGING LOW damage15

SECTION 4: THE LAUNCH OF TATA NANO IN EUROPE

AND THE USA18

grocery analysis19

Product analysis23

Conclusion24

How Tata should modify the Nano25

REFERENCES26

SECTION 1:

ECONOMY PRICING STRATEGY OF TATA NANO

Introduction:

Tata radical is the largest private corporate group in India and has been recognized as one of the most respected companies in the world. With a string of company grades spanning every conceivable market, Tatas motor division has become a reputable leader in commercial message vehicles segment. In January 2008, Tata Motors unveiled its Peoples Car, the urban sporty mover - Tata Nano, which India and the world have been looking forward to. The Nano brings the comfort and safety of a automobile within the reach of thousands of families, because it is a super-low cost introduction to a class of Indian consumers who cannot afford a railcar for 5,000 U.S dollars the lowest price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is expected to boost the Indian...If you deficiency to get a full essay, order it on our website: Orderessay



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