Doing Well by Doing Good in Thailand

Doing well by doing good in Thailand
Suthisak Kraisornsuthasinee and Fredric William Swierczek

Suthisak Kraisornsuthasinee is Assistant professor and Fredric William Swierczek is Associate Professor, both at the Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand.

gip Purpose This paper seeks to explore whether strategical embodied friendly responsibility (CSR), the latest stage of conceptual development in CR, is evident in real business practices. Design/methodological analysis/approach Using Thailand as a context, the paper responds to the remember for prove beyond the developed economic regions. With a extra number of proactive companies in CSR in the country, this qualitative study employs in-depth interviews supplemented with reviews of sustainability reports and other available corporate documents to explore the frontier of CSR practices in Thailand. The informants include key executives directly in charge of CSR and corporate direction in the organizations. Findings The assessment ?nds that a small sort out of recognized CSR leaders have started integrating CSR into their corporate dodge to gain warlike advantages, suggesting a gradual emergence of strategic CSR with various bene?ts.



However, a mixed response from the market implies conditions for precaution consideration. Practical implications CSR can be viable in competitive strategy particularly in gaining a social authorize to operate and for corporate reputation. Nevertheless, balancing stakeholder interests should be managed with extra care. confirming stakeholder reaction in one issue may gruntle but cannot offset deeply rooted problems in another. Originality/ survey Based on the synthesis of several CSR models, this paper proposes a new strati?cation scheme to identify the stage of CSR development. The empirical results besides indicate the development of strategic CSR in the context of rising economy. Keywords Corporate social responsibility, Competitive strategy,...If you want to get a full essay, order it on our website: Orderessay



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