We imbibe already learned that Marketing is the process of anticipating, identifying and concourse client needs and requirements, but once we have rope these basic necessities to sell a product how do we uncover if the client need will evolve into a want and motivate them to put their turn over in their pocket and buy what we have to sell?
The intimately obvious musical mode is by using securities industry seek to uncover the customer requirements; this provides:
        Valuable knowledge about the customer
        Helps to curriculum future campaigns
        Minimises risk
        Allows the company to concentrate on the most productive areas.
        Can help maximise response
        Helps maximise return on the overall marketing bud spring up
        Validates or challenges any previous enquiry findings/prejudices
        Can help find bleak creative expressions for the brand
        Generates models of customer behaviour
        Helps develop better customer relationships
Following on from this a market focused approach to product development after the mind of all these areas accurately defines market characteristics; from there it becomes possible to earn an appropriate marketing mix to test.
Store loyalty tease are useful in predicting the performance of a new product and this can probably be done within weeks of its launch, interestingly enough I went to Tesco to snitch on my way home from work last night, the store was so crabby I picked up the essentials for dinner (which turned out to be wine and chocolate!) and decided to do an on-line shop today, when I went on line this morning in my favorites total was my shop from last night. It seems to me that before the launch of loyalty tease it could take manufacturers and retailers up to nine months to deliver a set of customer data to forecast sales (1) now producers have a much clearer view of the market. There are...
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