Retail Marketing

Abstract Positioning is what the customer believes about your products value, features, and benefits; it is a coincidence to the other available alternatives offered by the competition. Its the process by which marketers try to create an image or identity in the minds of their tar hold market for its product, brand or administration. These beliefs tend to be based on customer experiences and evidence, rather than awareness created by publicize or promotion and a thorough query which is constantly done. Marketers manage product stance by counseling their merchandise activities on a positioning strategy. Pricing, promotion, channels of distribution, and advertising all are geared to maximize the chosen positioning strategy. Developing a positioning strategy depends much on how competitors position themselves. Do organizations want to develop a me too strategy and position themselves close to their competitors so consumers can fabricate a direct comparison when they purchase? Or does the organization want to develop a strategy which positions themselves away from their competitors? fling a benefit which is superior depends much on the marketing mix strategy the organization adopts. The pricing strategy must reflect the benefit offered and the promotion strategy must elapse this benefit.

Ultimately positioning is about how you want consumers to perceive your products and operate and what strategies you would adopt to reach this perceptual goal. This report provides detailed schooling about the present structure of organized retailing constancy in India. It examines the growing awareness and brand crackicularity among tribe across different SEC classes and the growth patterns in India. It explores the part of the Government and the need for further reforms. The foray of four major business houses in India including Pantaloon Retail India Limited, RPG meeting, Landmark Group and Raheja Group into organized retailing and the strategies adopted by them are... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.